Tête-à-tête with Krown Kouture’s CEO

He began knitting together a marketplace for handcrafted luxury. And eventually launched Krown Kouture, a luxury haute couture brand. The brand caters to your sartorial needs by offering custom-made apparels. Moreover, using only the finest fabrics.

In addition, it proffers ornate pieces of handcrafted solid gold and diamond jewelry. Furthermore, offers preeminent footwear that is par excellence. All this comes right to your doorstep.

With an aim to become a Forbes 500 company, the CEO has a take on the recent events and future of luxury fashion. Encompassing everyone in the fashion wave. Our editors had a hearty conversation with him on various issues. Indeed dogmatic!

Some excerpts from the conversation.

Championing luxury fashion in today’s world

How difficult it is to launch a fashion brand in a brand dominated world. Isn’t it scary? However, the CEO with all his calm replies. Although copious brands exist, there is hardly any brand that caters to what the customer actually wants. There is a personal touch missing.

Consequently, Krown Kouture comes in. It comes in where it delivers snazzy apparels right at your doorstep. Moreover, millennials don’t shy away from investing in luxury goods.

Murky Clouds of Trade War

Secondly, are the murky clouds of trade war a looming threat to luxury fashion? The CEO confidently states that luxury fashion is not resilient to trade wars. Although, the extent of the economic damage will depend on how any side goes.

However, if the US and China cool off after a first round of tariffs, the impact on their economies will be modest. Under a full-blown trade war in which the US slaps 10% tariffs on all other countries and they respond. The economists reckon U.S. growth would slow by 0.8% by 2020, including luxury fashion. And this was the CEO quoting Bloomberg economic statistics.

Shift from Offline to Online

Owing to the importance the CEO gives to customer comfort. This shift is substantially supported by him. As a result, the CEO affirms that the shift is good. This is because everyone will save a lot on time, rent and inventory.

In fact, the CEO talks about the midway. It is about reaching customer directly and giving him an offline experience. Although, in his comfort. A smart move, hands down!

Customization and future

What’s more, the CEO states that made-to-order and customization is the future of the luxury fashion industry. What use is an outfit if it is worn by fifty others? So, customization is the key. An outfit should be custom tailored to perfection!

Moreover, in today’s world, every individual wants to make a mark and be distinct. They have prominent personalities. And eventually that would resonate in their clothes as well.

Fostering technology and fashion

Meanwhile, in a world of millennials, leaving behind technology is a big no. On the whole, our CEO agrees too. And eventually, integrating technology and fashion is a priority for all. The reality is that some of the biggest fashion conventions are shrinking.

With less room for everyone, the market is dividing. The division is into either high-end fashion or fast fashion. Therefore, resolving issues such as inventory, supply chain, cost and pricing is possible. It is feasible with the help of artificial intelligence and machine learning.

Wary Customers

To a certain extent, it is true that customers will be wary of choosing a fledgling brand. Essentially recognizing this fact, the CEO stated that it is not going to be a smooth road. Reaching out to the right audience is an uphill task. Especially building brand equity.

However, the CEO is confident that once customers recognize the exclusivity of the brand. It would sell for itself. In his words, they just need to sell one outfit to the customer and then the brand will sell itself. An intricate trickle effect!